Toy Story 3 release is getting closer and closer here in Europe and I personally cannot wait for it, so much time has been spent on the movie, not to mention all of the money and time put into the merchandise that is to be released alongside this massive film, some of the stuff looks to be awesome.
Clever Marketing
The great thing about Toy Story is that it does not matter what age you are, you are going to like the film, this is one of the most fantastic things ever and something they have as an advantage. In my opinion Pixar have really gone to town with this film in that they have stuffed as many toys into it as possible, there are the normal characters, the trains so people will buy things like train sets and of course let’s not forget the entire new casting to the movie. The thing to mention is that Disney and Pixar are very clever indeed.
More Than Toys Being Released
Although the toys are the main focus of the release of this movie it would seem there are also many other things coming too. When it comes to the movie there is so many other things coming out too such as video games, books, posters and so much more. It is already doing very well indeed in America staying at number one for a good couple of weeks now which is great, I have no doubt about it that in Europe it is going to be the same. The only thing that do not seem to be selling to do with the franchise are RC helicopters however the RC Cars are covered thanks to the loveable character RC.
In the end I do not think there is anything wrong with this approach to business at all, it is working very well for them and everyone loves Toy Story right? Do you know anyone that does not like these movies, because I really do not.
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