Many companies that make products for children very carefully look at their logos and change them to suit the audience. This is true of many kids products but the real question that needs to be asked is, are they doing it to make the logo design easier for children or because they know they will get sales as children will recognise the brand.
So many companies adopt this method of havign a simple logo but is there for brand recognition or anything else. I would not say that this is a bad thing because many of the products these companies do actually help children to learn.
LEGO
Lego is one of the biggest brands that is known to kids all over the world, then think of all of the fully grown adults that still use it. Their log is so simple with the Lego name in capitals with a red background. What has made Lego so popular, is it that their logo is recognised no matter how old or young you are.
Play-Doh
Play-Doh was not always for kids it actually used to be used as wallpaper remover until someone spotted children creating pretty good Christmas decorations with it, this changes how the company saw their product and changed it to what we now see. 95 million tubs of this stuff are sold every single year but the real amazing thing is that the logo is almost identical to Lego, red background white writing anyone. Seeing any kinds of trends so far anyone?
Fisher-Price
Another company with another custom logo design and once again you will see the logo with white text and a red background.
Is the reason behind this perhaps that kids can see these colours more than anything else?
As people get older the colours seem to change and you will not see anything like this when it comes to sports logos or other business ones.
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